Kim Dukes, DDS
Overview &
Design Strategy
Digital Consideration
Lowlight Geology is an educational Instagram concept for curious minds who want to learn about geology in a way that feels fun and relatable. Instead of sounding like a textbook, it feels like your best friend explaining something cool they just learned.
The project pairs informative content with a moody, Instagram-friendly aesthetic, creating a distinct and recognizable look and feel. The brand shifts away from an academic tone toward a more conversational, social-first approach, with typography and layout designed to keep things clear, engaging, and easy to follow. Each piece is meant to catch your attention and pull you into something interesting that’s simple to understand.
The identity is designed to live primarily across physical touchpoints, including signage, printed materials, and patient interactions, where consistency and recognition are built over time. Each element works together to reinforce a sense of familiarity and trust in a real-world setting.
While the practice doesn’t rely on a digital presence, the identity was designed to stay flexible if anything simple is ever needed. This could even be a basic informational, where the same sense of clarity, warmth, and approachability carries through without turning it into something it doesn’t need to be.
System Thinking
SERVICES
Design Strategy, Visual Identity, Print Materials
2026 Autumn Shirah