Lowlight Geology
Overview &
Design Strategy
Content Approach
Designed for Behavior
Email Newsletter
(Future Addition)
Lowlight Geology is an educational Instagram concept for curious minds who want to learn about geology in a way that feels fun and relatable. Instead of sounding like a textbook, it feels like your best friend explaining something cool they just learned.
The project pairs informative content with a moody, Instagram-friendly aesthetic, creating a distinct and recognizable look and feel. The brand shifts away from an academic tone toward a more conversational, social-first approach, with typography and layout designed to keep things clear, engaging, and easy to follow. Each piece is meant to catch your attention and pull you into something interesting that’s simple to understand.
The content is organized into a few repeatable formats designed to support engagement and to keep things consistent while still allowing for variety.
Myth vs Fact: quick posts that clear up common misconceptions
Educational Posts: straightforward explanations of geology topics
Relatable Content: casual, conversational posts that make geology feel more approachable
Additional Formats: flexible post styles that support different types of content as needed
Each post is built to capture attention quickly, then deliver information in a format that feels clear, visual, and easy to engage with.
To extend the brand beyond Instagram, a mobile landing page concept was designed as a future addition to turn casual viewers into a more consistent, returning audience. The page focuses on clearly showing what someone will get, while keeping the same conversational tone as the rest of the brand.
SERVICES
Instagram Content Design, Mobile Landing Page for Email Signup), Content Direction
2026 Autumn Shirah